Why Brands Who Lie About Being 100% Natural Can Kiss It.


No, that’s not my ass.  I have a few more squats and a few less tacos ahead before that’s me.  However, I figured this would be a representation of how I feel after 7 hours researching like I’m a member of the FBI just to find out what the heck is in a face wash.  Anyway, keep reading to see where this is all going…

Did you ever know that something is probably bad for you but you avoid knowing the truth? Do you steer clear of the gory details of the ingredients in your favorite junk food or perhaps that blue cocktail you sipped on the beach this summer? Well guess what, you shouldn’t hide. Ignorance may be bliss but not for long. When continually avoiding the health risks associated with different products, you are compromising the safety of your body. We only get one body (and booty) and we better treat her right. It is time to use skincare products that make you both feel and look good.

Considering this spiel, it is time for me to face up to my own skincare products. I want to be proactive and practice what I preach. So to be sure that I am not using products with The Top 5 Beauty Ingredients to Avoid, I purposefully marched into my bathroom to see what is lurking around in my products. After all, who am I to tell you what to avoid if I am using products that have those ingredients myself!

I am going to be honest here, normally I choose products that are pretty, smell good, and seem natural. However, I have never actually researched what exactly is inside the bottle. After a quick peruse, I found that my skincare items use the buzzwords:

100% Vegan

Cruelty Free


Natural Beauty

100% Natural

100% Pure



100% Vegetarian


After working in the marketing field, I learned that sustainability and organic products are a marketing trend. Companies use the above buzzwords as part of their marketing strategies to sell products and create a good brand reputation. I am sure you noticed that many well-established mass-market skincare and beauty brands have begun to include green beauty buzzwords. Whether they are actually to the benefit of the consumer or only there to persuade you that you are making a sustainable choice is up for debate depending on the product.  The important thing to know is that many of these buzzwords you may find on the market are not regulated in the US. As written on The United States Food and Drug Administration (FDA) official website:

The law does not require cosmetic labeling to have FDA approval before cosmetic products go on the market, and FDA does not have a list of approved or accepted claims for cosmetics… Because FDA does not have the authority to approve claims before cosmetics go on the market, you may see cosmetics with claims that go beyond what the law permits.”

With this excerpt in mind, it is necessary to be conscious that there can be two different realities between what is on the package and what is inside the bottle. I am sharing which skincare products you would find in my bathroom right now. As I write this, I am not sure that they all would pass the Top Beauty Ingredients to Avoid Test but here goes nothing…

Broken down into categories, I have my essential oils, face wash, creams, and masks.

In part 1, I am breaking down the ingredients in my Essential Oils and Face Washes.



From left to right: Difeel Tea Tree Essential Oil, Phyto Farms Aciete Almendras con Aloe Vera (Almond Oil with Aloe Vera), and Arganour Jojoba Oil.

√ PASS Difeel Tea Tree Oil Ingredients:  100% Pure Melaleuca Oil.

Melaleuca oil is the scientific name for tea tree oil. This stuff is amazing.  I use it to spot treat acne and it works well.  I feel good using this rather than an industrial pimple cream because I know it’s all natural.  I also had fungus on my toenail a few years ago and tea tree oil worked super well to get rid of it. Tea tree oil can be used for acne, dandruff, athlete’s foot, lice, and nail fungus. Beware it has a strong smell! It is earthy and fresh, not necessarily a bad smell but it may not be a smell you will particularly like either.

√ PASS Phyto Farms Aciete Almedras con Aloe Vera (Almond Oil with Aloe Vera in English) Ingredients: Prunus Amygdalus Dulcis Oil, Olus Oil, Aloe Barbadensis Extract, Tocopherol.

Prunus Amygdalus Dulcis, scientific for almond oil, is known for keeping skin hydrated and protecting from UV rays.  Olus Oil, a plant-based oil commonly used instead of mineral oils, is high in triglycerides and fatty acids making it a great moisturizer and emollient. It is hypoallergenic and safe for people with sensitive and dry skin. Aloe Barbandensis Extract, best known as Aloe Vera, has amazing healing powers for acne, psoriasis, and eczema. Tocopherol is Vitamin E and works as an antioxidant powerhouse fighting free radicals. I’d say this quadruple threat of oils could be my secret weapon against dry skin this winter!

√ PASS Arganour Jojoba Oil Ingredients: 100% Pure Organic Jojoba Oil.

I think I love Jojoba Oil the most because of it’s versatility.  It has so many amazing functions. The most impressive is the way it regulates your natural sebum production.  Sebum is oil produced by our skin and when it is produced in excess it can lead to acne.  The list of benefits for this oil is long. For a deeper look, I recommend reading this medically reviewed article 13 Reasons to Add Jojoba Oil to Your Skincare Routine.

FACE WASHES- All Natural, My ass.


Burt’s Bees Cleansing Oil and Pacifica Sea Foam Complete Face Wash

Burt’s Bees Facial Cleansing Oil with Coconut & Argan Oils Ingredients:

FAIL X Caprylic/Capric Triglyceride, Crambe Abyssinica Seed Oil, Isoamyl Laurate, Polyglyceryl-2 Sesquioleate, Fragrance*, Polyglyceryl-2 Caprate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol. * Natural Fragrance

Pacifica Sea Foam Complete Face Wash Ingredients:

FAIL X aqua, cocomidopropyl betaine, sodium cocoyl glutamate, sodium cocoyl sulfoacetate, sodium cocoamphoacetate, decyl glucoside, aloe barbadensis leaf juice, glycerin (vegetable), magnesium ascorbyl phosphate, glycol stearate, carica papaya extract, lemon bioflavonoids, cocos nucifera (coconut) oil, cocos nucifera (coconut) water, citric acid, tocopherol acetate (vitamin E), panthenol (vitamin B), sodium PCA, allantoin, porphyra umbilicalis (nori) extract, garcinia mangostana (mangosteen) peel extract, camellia sinensis (white tea) leaf extract, sea algae extract, sodium benzoate, potassium sorbate, ethylhexylglycerin, parfum (natural).

The highlighted ingredients marked in soft red are cause for concern.  I won’t go deeply into every detail but I will tell you that “fragrance” or “parfum” are unregulated loophole terms.  Fragrances can include thousands of ingredients that are not required to be disclosed by the company and some may be linked to cancer, reproductive issues, or be endocrine disruptors. You can learn more about the details on the regulation of the word “fragrance” and much more on www.safecosmetics.org.

The packages may be cute, but  these industrially-made face washes are not truly 100% natural. If they were, I doubt they would include a generic “fragrance” on their ingredients list. If you work for Burt’s Bees or Pacifica and can prove me wrong, please do.

To my #greenchiquegirls, I challenge you to look up the ingredients listed on your skincare products and let me know if they pass the test.  I also hope you’ll share your skincare hacks with the rest of the Green Chique community. See you next week with Part 2!